Objective

 

Finding a film director who has a strong visual style and a main idea, we call it "thread", then generate a film festival, planing the events, and design the whole visual system and materials.

 

Strategy

 

The director I chose for this project is David Fincher, a movie maker with a very strong personal style and his films are always about crazy people. I started my design project with the killer's collage ( just like the title sequence of his film Se7en) to catch the feeling of gone mad.